ABOUT GLOW4equality

GLOW4equality is a social business based in Sweden, coaching women around the world. Our mission to contribute to gender equality and empower women and girls around the world (UN Sustainable Development Goal #5, Gender equality). GLOW4equality is a politically independent, non-religious organization. 

Our core offering is professional group coaching online for women that are involved in gender equality and passionate about making a change. Through a structured, six-month program of coaching, each woman enhances her own ability and credibility to make a bigger impact and help more women. While being coached in a group focused on a shared goal, each participant identifies what she needs to do to drive change from where she is.



Communications Strategist, Entrepreneur since 2005 and Social Entrepreneur since 2019 when I founded GLOW4equality. Throughout my career I’ve worked close to coaching as a tool and seen great results on the development of individuals as well as in creating sustainable change in organizations. I’ve seen the power of uniting around a shared goal. Outside of work I’ve always had a deep engagement in women’s and children’s rights, engaging in people, through voluntary commitments and managing different charity projects throughout the years.  

A trip to Iran in 2017 affected me deeply and became "My moment of change".  The experience left me with a feeling of frustration and after some time of reflection and a coaching process, the pieces of the puzzle fell into place; I wanted to use my skills, abilities, network, and passion to contribute to gender equality through coaching.

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Sara Carlemår, Östersund Sweden
Mother, daughter, sister, wife, woman, human.


Effeli Ångström Holst, on the Creative Board of GLOW4equality

Effeli Ångström Holst

Creative Board

Electronic Arts, EA, is a world leader in digital interactive entertainment. At EA Effeli works as a Senior People Director in SEED “Search for Extraordinary Experience Division” building highly effective teams. 

Read more about EA

Pia Moberg, on the Creative Board of GLOW4equality

Pia Moberg

Creative Board

Author, trainer and ICC coach at Japco. Pia has a special research focus on cultural intelligence (CQ) leadership and brings her expertise about highly effective meetings, group coaching, and how to manage cross-cultural teams to the Creative board. 

Read more about Japco

Anette Tandberg, on the Creative Board of GLOW4equality

Anette Tandberg

Creative Board

ICC coach with her own company called Anette Tandberg. Genuine leader experience, wide coaching network and a passion for entrepreneurship and leadership. 

Read more about Anette


Frida Persson, on the Creative Board of GLOW4equality

Frida Persson

Creative Board

Frida has great experience, strategic as well as practical, in empowering young women and girls. In Futebol dá forca, an organization and movement that strengthens girls through football, Frida worked as Country Director Sweden and Head of Implementation Europe, Oceania and North, Central and South America. 

Read more about Futebol dá forca


GLOW4equality is financed by a combination of CSR partnerships with businesses
public funding, crowdfunding and capital from philanthropists and funds.





SigridStrand Stiftelse 2021


ABOUT UN Sustainable Development Goal #5 GENDER EQUALITY


Gender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world. Unfortunately, at the current time, 1 in 5 women and girls between the ages of 15-49 have reported experiencing physical or sexual violence by an intimate partner within a 12-month period and 49 countries currently have no laws protecting women from domestic violence. Progress is occurring regarding harmful practices such as child marriage and FGM (Female Genital Mutilation), which has declined by 30% in the past decade, but there is still much work to be done to completely eliminate such practices.



Providing women and girls with equal access to education, health care, decent work, and representation in political and economic decision-making processes will fuel sustainable economies and benefit societies and humanity at large. Implementing new legal frameworks regarding female equality in the workplace and the eradication of harmful practices targeted at women is crucial to ending the gender-based discrimination prevalent in many countries around the world.


  • Target 5.1 End discrimination against women and girls
  • Target 5.2 End all violence against of women and girls
  • Target 5.3 Eliminate forced marriages and genital mutilation
  • Target 5.4 Value unpaid care and promote shared domestic responsibilities
  • Target 5.5 Ensure full participation in leadership and decision-making
  • Target 5.6 Universal access to reproductive health and rights
  • Target 5.A Equal rights to economic resources, property ownership and financial services 
  • Target 5.B Promote empowerment of women through technology
  • Target 5.C Adopt and strengthen policies and enforceable legislation for gender equality